| |  | | | January 11, 2011
Issue 646
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 | Groupon grows after rejecting Google - January 11, 2011
Groupon has completed a $US950 million ($A956 million) round of financing and plans to use the funds to expand its daily coupon website and buy back shares from existing...
(Full article at smh.com.au) |
|  | Americans say no to regulation of search engines - January 11, 2011
The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen.
(Full article at BizReport) |
|  | Bing gives away 500,000 free songs and prefers Amazon to Zune - January 11, 2011
Trying to promote its search engine Bing, Microsoft has launched the Holiday Song Giveaway. Each participating user is allowed to download one song from Bing Music at no charge, up to...
(Full article at High Tech Lounge) |
|  | News Corp. Insiders Talking About Selling MySpace To Yahoo - January 10, 2011
MySpace will lay off 550-600 people tomorrow, Liz Gannes of All Things D reports. Part of the reason for the layoffs is to slim the company and make it more attractive for a...
(Full article at SFGate.com) |
| |  |  | | | What SEM Services Offer Organic Web Marketing? Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren't interested. Initial Analysis
These six questions will help you understand how your current marketing efforts are affecting your business. Ask yourself each question and answer honestly; no one's watching.
Really take the time to analyze each question and decide on actions to take to create the results you want.
* Am I getting enough traffic to my website?
* Where does my current traffic originate?
* Is my current traffic prequalified to visit my website?
* Are my conversion efforts paying off?
* What am I doing to increase traffic or conversions?
* Am I spending too much on SEM?
Your answers to those questions will help you decide whether to hire one of the many SEM services at your disposal. Research and time will help you find the service that best fits your needs. Don't settle for the first affordable service you find, make sure they understand your business and your marketing needs.
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Define Your Goals
Goals and objectives help determine the type of marketing techniques you use. Traffic and page rank require much different techniques than conversions and sales, for example.
The primary goal of your organic web marketing strategy will go a long way in helping you decide which SEM service to hire.
Set short term objectives and long term goals. Goals need to reach as far out as six months while objectives are shorter steps to achieve the ultimate goal. Each objective should be set as a stepping stone toward a higher goal.
Define Your Budget
Not everyone can afford a huge marketing campaign, and that's OK. Prices often range from the very inexpensive to the elaborate, depending on the SEM service and the work required to achieve the end goal. Define your budget with a little breathing room so if it goes over a little, you'll still be in business.
Talk with each SEM service you consider hiring to make sure they understand your needs as well as your budget. Narrow your selections down to one or two companies then make the final cut. Don't settle for anything less than the best.
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Define What's Right for You
Each business is different and so are their marketing needs. Small business owners often require different marketing techniques than larger, more popular businesses. Understand what's needed in your organic web marketing campaign and decide what's right for your marketing strategy before you hire anyone.
Choose the Best Organic SEM Service
You have a lot to think about before actually hiring an SEM service. Review the questions posed in this article, and then define your goals and budget.
Goal setting is probably one of the most important steps, because any good SEM service is going to ask about your marketing goals.
SEM services offering organic web marketing strategies are all over the Internet. Choosing the right one for your marketing efforts is as simple as doing the research necessary to figure out what you need. Take your time and choose the right company the first time. About the Author: Brian Greenberg is an expert provider of affordable SEM services to drive targeted traffic to websites. Learn more about organic web marketing today.
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